URL
shorteners are part of the unexciting world of Twitter and email
efficiency. Yes, all the thrills and spills of making your Twitter
messages a look a little cleaner of your emails look a little more
compact. But, before you fall asleep with giddy delight at the prospect,
you should know that not all URL shorteners are alike. They have been
known to “introduce an extra point of failure” (life hacker).
An extra point of failure
This
is some nerd’s way of saying that a URL shortener can cause you a bit
of trouble. The website that published this idea claim that the company
WatchMouse monitored a bunch of popular URL shortening tools/services
over a month and noticed that they appear to have a few inherent
problems.
The quality of the services varies a little with things
such as a varying latency and varying uptimes. Their results are only
subject to their own tests and bias, but here are a few of the results.
The slowest performance
This
has to be the Facebook “FB.ME” which has a performance time that is
four times that of its leading competitor. It takes a massive amount of
time to connect when compared to the other URL shorteners.
The URL shorteners that are always online
Uptime
is difficult to pull off at 100% in any online situation, but somehow
the Google and Twitter shorteners had an uptime of 100%. Their tools are
called “Goo.gl” and “Twt.tl”. The one with the worst uptime is Snurl.
Do not forget the these figures were pull up by the Dutch WatchMouse
team and were only based on recorded research that was conducted over a
month time period.
Which is the most efficient URL shortener
That has to be the Google tool “Goo.gl” which narrowly beats the YouTube shortener called “you.be”.
The most secure tools
Nobody
seems to have published reliable results on this one. However, many of
the URL shorteners are from larger companies such as Google, Twitter,
etc, which means they have a lot to lose if they are secret back doors
for hackers.
This
is the official URL shortener that Google have released. It is highly
trusted and reliable too. It contains public stats and can show
real-time analytics for any of your short Google links. It is also the
fastest for producing shortened links.
This
is the URL Shortener that Stumble Upon have released and many people
feel that it is one of the best URL shorteners on the market. It has
sharing functions and the shortened URLs help to increase traffic from
their own website. It has a history viewer and can tell you things such
as the number of reviews and re-tweets that the URL has had. It also has
real-time analytics like the Google URL shortener. There is also a very
sexy function that tells you to best times to post based on the
information it has collected in the past.
It
has a cute name and is not bad at its job. It has a browser toolbar and
you can use the preview features too. The tool will also allow you to
hide your affiliate URLs. It is not the world’s most feature filled
tool, but it certainly gets the job done for you.
This
is a tool that some people use because they claim it helps them build a
lot of traffic. It has a sharing functionality, which is rather nice.
It also has analytic data with is good for real-time traffic and data
analysis. The good thing about this tool is that you can get it in a
number of ways. You can get it on mobile Internet and with browser
extensions. You can get it via a website and there are lots of third
party tools that use it too.
This
is a URL shortening tool but it does have a lot of premium features
that some people have found useful. You are able to schedule your tweets
to go out at a certain time and you can send emails to your clients and
prospects. They have a mobile Micro-sites that help you to drive
traffic for all of your mobile campaigns, and it is good for affiliate
links. You can pull up very detailed statistics for comment sites and
blog posts and you can add in advertising links. There is also QR Code
integration for your print campaigns. You can add links to your PDFs and
you can link to other files from your website or your emails.
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